Boldly go where no brand has gone before.
Most brands latch onto the latest story.
Yours can be one people want to live in.
You don’t want a generic “customer base”, you want a cult-following.
Fans who stick around.
Fans who spread the word.
Fans who wear the t-shirt til it falls apart.
If you know your brand is different but struggle to articulate it. If you’re tired of sounding like everyone else or trying to blend in. If you’re sick of chasing and stealing attention…
Let’s create:
🐇 A brand that feels like an experience, not just a business or product
🐇 A voice so magnetic that people want to have a conversation
🐇 A story so compelling, customers don’t just listen, they join in
🐇 Moments that spark loyalty and lasting emotional connection
🐇 A fanbase that doesn’t just buy—but cares, believes, and participates
We are a brand experience and activation firm for companies who are tired of the same old tactics and clickbait bullshit.
We work with challenger brands that refuse to blend in and play by the rules.
If you’re bold, weird, category-defying, and ready to own it—let’s talk.
At BRB we create uncommon brand experiences for brands ready to embrace their weird and find their fans.
Most marketing is just noise—ads that interrupt, content that gets ignored, and messaging that sounds the same as everyone else.
We make brands impossible to ignore by turning them into experiences.
In literature, the rabbit often represents the trickster archetype. You know her. She’s the one who’s stirring up (usually) good trouble in the name of doing things differently, turning the known world topsy-turvy in an effort to change the perspectives of those who like to play by pattern.
Big Rabbit Brands is for companies who are tired of playing by the rules and want to be bold and tell a completely new story.
One that’s going to make some people faint onto some sort of weird Victorian daybed, but make others emphatically raise their hands and say, “Hey, I like that, this is what I’ve been looking for.” The truth is, you can’t have one without the other.
We believe words have the power to reveal truths, alter consciousness, build community and drive new and exciting action.
This planet needs that type of energy and we are ready to create something unexpected with anyone who agrees.
What do you get when you combine actress / strategist / artist / extreme distaste for following rules?
MEET BRB’s FOUNDER
You get me. I’m sorry, was that not obvious?
I’m Emily Cox, a brand strategist & communications specialist. I have over 15 years of experience leading brand strategy and content programs for small nonprofits to Fortune 500 clients.
I’ve developed strategies and content for Adidas, Allstate, Capital One, Carmax, Urban Outfitters, KitchenAid, U.S. Blueberries, and VMG Partners, just to name a few.
I really love helping clients embrace their uniqueness, get hyped about their purpose, and then express it through memorable content and unexpected customer experiences.
But don’t take my word for it…
I’ve been….
An actress
A circus artist
A very very bad barista*
A tech consultant
A product marketer
A CX strategist
A copywriter
*I was seriously so so bad at this job. I flooded a downtown Starbucks.
